Thought I'd post up a bit more of my own work. This time its for a proper company and everything. Ashaway sell badminton equipment and specialise in string, HERE is their website. I've done a few bits for them in the past and they've asked me to have a look at some of their string packets. Here is what I've come up with for initial ideas:
I think I prefer the first set of ideas as they look simple, professional and the string is at the centre of the design. Functionality was also a big factor in the process, I felt the packets for the different sports needed to be clearly defined hence the colour coding and large type size/illustrations. Anyway, I better get on with the development stage.