I've been meaning to post these images up for weeks and finally managed to pull my finger out and get it done today. These posters by
Tom Hingston Studio are for a luxury Danish mobile phone company called
Æsir. They've been printed at Edition Copenhagen, a lithographic workshop and are being given to customers who buy one of their €42,000 (!) handsets. Lithograph prints are created by transferring the colours onto the paper from another surface, in this case highly polished stone. It's a technique I've never really investigated so know very little about but, in this form, it sounds an incredibly painstaking and expensive technique. I saw these images on the
CR Blog which has some more images and information.
I was just struck by how brilliantly vibrant, bold and simple the images are. As always, I think if you're aware, as a viewer, that the the method of printing is an intricate and highly skilled one, it gives the imagery a certain life and personality that cannot be acheived with a digital printer. Hope you enjoy them as much as I do...
Oh, and it's wedding invites next on my to-do list so expect some updates soon...


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